Partnering with Shell

In the coming years you will likely see a richer array of vehicles on the road including cars powered by electricity, trucks powered by hydrogen, and school buses running on natural gas.

Shell has been fueling vehicles large and small for more than 100 years. We are committed to developing mobility solutions to meet the evolving needs of your customers and your retail sites.

For more than 100 years, our scientists have been passionately dedicated to continuous product improvement and innovation in order to provide motorists with quality fuels.

Through our human ingenuity, we will continue to design fuels to drive volume, margin, and customer loyalty for your business.

Shell scientists work closely with Ferrari engineers to deliver a premium fuel which meets one of the most tightly controlled and specific fuel requirements in the racing world.

Shell’s investment in research and development in Formula One^™ ladders up to one main purpose – to develop better fuels and lubricants for customers around the world, where innovations from the track are transferred to our road-going products.

• Over 1,200 Reward options, including Shell fuel via AIR MILES cash. Over 40% of customers opt into Airmiles Cash redemption. Unlike our competitors where you can only use points in specific stores, AM can be redeemed at any Shell for ‘free gas’.

AIR MILES CASH collectors visit Shell 15% more frequently than non-AIR MILES CASH collectors

• Our alliance partnerships and cross promotions help us generate valuable offers on fuels, carwash and convenience store items to help you generate more sales. The Sobey’s program has shown 20% growth in volume and redemptions year-over-year – all funded by Shell!
  

Regular in-store promotion featuring bonus AIR MILES to help you increase customer basket size

Sites that improve AIR MILES penetration show growth in their overall business.
3.5% more AIR MILES volume and 2.5% more total site volume

• Ability to award AIR MILES^® reward miles on in-store purchases and promotions
• Professional merchandising consultancy service to optimize sales & boost profitability
• National promotions with core national brands
• Promotional signage
• Competitive rebates
  

A full in-house sales, marketing and business development team supports the growth of our Fleet business and your TM can connect you with a dedicated account manager so you can grow your business! We also pay it forward through our referral program for Shell Dealers: Email SCAN-Commercial-Fleet@shell.com

Shell Fleet Solutions offers two card options to support every vehicle, route, driver and budget. Our Shell Fleet Navigator^® card is accepted anywhere Mastercard^® is for the best convenience. Our Shell Fleet Plus^™ card has real time data reporting.

• Acceptance at 1,400+ Shell and Shell Flying J Stations
• Fraud alerts, odometer prompts and driver ID validation for added security
• Purchase controls to manage costs
• Advanced online reporting with our free mobile app SmartHub
• Discounts on every litre of fuel purchased at Shell locations
• 10% off at Jiffy Lube
  

• Voice of the Customer website provides real time customer feedback to help you identify opportunities to improve your bottom line.
• Site Essential Assessments (i.e. mystery shops) help identify ways to improve the customer experience
  

Every year, trip winners are determined through ranking against program metrics. The top performing Channel Partners win top notch destination trips with a VIP experience that only Shell can provide, allowing you to not only see the world, but network with channel peers, vendor and Shell leadership.

https://twitter.com/i/status/1075432258134265856

• Accounting documents ready for download to back office systems for cash flow management.
• Dispute invoices and attach supporting documentation
  

• Marketing materials and advertising programs
• Latest safety bulletins
• Site systems information – vendors, equipment and special offers
• Site operation training
• Seamless connections to third-party websites for more information – site essential reports, loyalty programs, point-of-purchase materials, uniform ordering, and customer survey feedback.
  

The WorkJam application is available on mobile devices and desktop. It allows channel partners to keep their sites running smoothly and motivate staff.

1. Add staff for quick scheduling & task management
   
2. Create chat groups for quick communication and coordination
   
3. Training modules highlight safety, promotions, and various day to day operations
   
4. Staff members earn AIR MILES for completed training modules
   

Shell EasyPayTM is the revolutionary new payment and loyalty service from Shell. It lets customers pay for fuel and earn/redeem Air Miles, through the Shell Motorist app and from the comfort of their vehicle.

1. Allows customers to pay at the pump AND in-store for reduced queues on the forecourt and in-store
2. Use AIR MILES Cash Miles towards your fill-up directly from the app when paying at the pump
3. Use cards already in Apple Pay or Google Pay
   

The FuelService app also connects mobility impaired customers to stations that can assist them with fuelling. It’s a small way to make customer journeys better by providing an invaluable service to an underserved community of Canadians.

Wayne Dispensers

• Purchase Wayne dispensers at an exclusive Shell negotiated price

CREE Lighting

• Cree Lighting can provide unique solutions for the interior or exterior of your site