Cookie Description Opt-Out Link/More details regarding specific privacy policy
Adobe Tracking Cookies We use Adobe Analytics to understand how users arrive on our website(s) and how they engage with us on the website. The data is used to improve the user experience. Adobe also uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you. http://www.adobe.com/uk/privacy/opt-out.html
AdTheorent AdTheorent is a publicly traded (NASDAQ-listed) digital ad network and DSP which uses machine learning, data science and related technology to assist advertisers and advertising agencies in their efforts to deliver targeted and useful digital advertisements to consumers. AdTheorent predictive models help AdTheorent determine which advertising “impressions” (meaning, User web page or app visits or CTV viewing opportunities) are most likely to yield engagement and interest on the part of the User. https://adtheorent.com/privacy-policy
Atlas Atlas tags allow us to measure the performance of our advertising across devices, browsers and publishers. https://atlassolutions.com/privacy-policy/
Bing The Bing Ads Universal Event Tracking tag helps us understand how our Bing campaigns perform by tracking actions on Shell websites once ads have been clicked.  https://choice.microsoft.com/en-US/opt-out
Crazy Egg We use the Crazy Egg service to help us improve the visitor experience and performance of our website. Crazy Egg provides graphical, video and text analysis of visitor behaviour on a website. It tracks where visitors click and allows us to fine-tune the layout and design of our web pages. https://www.crazyegg.com/privacy
DoubleClick Floodlight DoubleClick Floodlight cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our display/ video advertisements served on Google or other platforms via DoubleClick. DoubleClick uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you. https://support.google.com/ds/answer/2839090?hl=en
Facebook Facebook helps you stay in touch with your network through their website/ mobile application. We make it easier for you to share any content of interest on Facebook and sometimes, we may present with some targeted adverts on Facebook based on your engagement with our website(s). https://en-gb.facebook.com/help/568137493302217
Google Analytics We use Google Analytics to understand how our media campaigns work and how you interact with our website in order to improve the user experience. https://tools.google.com/dlpage/gaoptout
Google tracking cookies Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google are able to deliver some targeted adverts across other Google partner websites. https://support.google.com/ads/answer/2662922?hl=en
Integrate Integrate may collect information about you regarding your use of our Services or automatically about your visit to our website using cookies. Cookies are small text files containing a string of alphanumeric characters, that are deployed to your computer or mobile device to uniquely identify your presence when you visit our website. Integrate may use session cookies and persistent cookies for the purpose of tracking various data points. Use of these cookies can also help to speed your access to the website as they serve as ‘reminders’ as to who you are to our programming. They may help us remember your username and preferences, analyze how our website is performing or allow us to recommend content we believe you will be interested in. While we recommend that you allow these cookies to perform their tasks, you may adjust your computer’s settings to restrict or refuse them. However, some features or sections of the Website may not function properly, or not all, if the ability to accept cookies is disabled. We do not link the information we store in cookies to any personal information you submit while on our site. https://www.integrate.com/privacy/
LinkedIn The LinkedIn insight tag allows us to perform campaign reporting and unlock valuable insights about website visitors that may come via the campaigns we run on LinkedIn. https://www.linkedin.com/help/lms/answer/65521/the-linkedin-insight-tag-overview?lang=en
Lucid  Lucid cookies help us to measure brand lift and brand awareness from our advertising and marketing campaigns. https://luc.id/privacy-policy/
Octane11 Allows Shell to analyze metrics like the number of page visits on site, average time spent on site, and pages viewed on site by Channel and Campaign, as well as firmographic information like a user’s company affiliation, department, and level of seniority. https://www.octane11.com/privacy-policy/
Outbrain Outbrain offers a content marketing service that aims to present users to content that they are interested in, based on their behaviour and preference. The pixel we've added helps with attribution and overall performance. http://www.outbrain.com/legal/privacy
Pardot Pardot tracks visitor and prospect activities on your website and on Pardot landing pages by setting cookies on their browsers. These cookies are set in order to remember preferences (like form field values) when a visitor returns to your site. We also set a cookie for Pardot users that are logged into our app; this allows us to maintain the login session, remember table filters, and so on. http://help.pardot.com/customer/portal/articles/2125923-how-does-pardot-track-activities-

Please refer to FAQ section
The Trade Desk The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers. The conversion pixel we add allows us to track performance and derive insights for media investments made. http://thetradedesk.com/general/privacy-policy#optout
Tube Mogul Tube Mogul helps us deliver targeted video ads across desktops/ mobile devices and measure their relative performance across the real time inventory available across Tube Mogul partner websites. Tube Mogul is not to collect any Personally Identifiable Information from our website(s). http://www.tubemogul.com/compliance/privacy-policy/
Twitter Twitter provides real time updates from across the globe on the latest trending stories, ideas and opinions from the Twitter accounts or hashtags that you choose to follow. We make it easier for you to share our website content over Twitter. At times, we may present you with some ads on Twitter based on your engagement with our website(s). https://support.twitter.com/articles/20170410
Xaxis Xaxis helps us define audience segments based on your engagement with our website(s) and then, deliver targeted display/video/mobile ads to these anonymous segments. Xaxis does not collect personal data so they will only know your browser or device but never know your name/contact information. https://www.xaxis.com/static/view/privacy-policy
Yahoo The Yahoo! Dot tag assists is in campaign tracking at attribution to help optimize performance. https://developer.yahoo.com/gemini/guide/dottags/managing-dot-tags/
YouTube We embed videos or insert links to videos from YouTube on our website(s). As a result, when you visit a page with content embedded from or linked to YouTube, you may be presented with cookies from YouTube. https://support.google.com/ads/answer/2662922?hl=en-GB
Zendesk We embed content and insert links to Zendesk on our website(s). As a result, when you visit a page with content embedded from or linked to Zendesk, you may be presented with cookies from Zendesk. https://www.zendesk.com/company/customers-partners/privacy-policy/