Lubricants for Transport and Fleet
Keeping your fleet road-ready is no easy feat. Enter the Master of Smooth-Talking with a pitch that makes Shell Lubricants the clear choice. Discover how our lubricants can cut down on maintenance, improve fuel economy, and keep your vehicles moving. A compelling message and Shell’s proven performance – that’s a winning combination.
The Master of Smooth-Talking 2.0 | Shell Lubricant Solutions | Fleet
Title: The Master of Smooth-Talking 2.0 | Shell Lubricant Solutions | Fleet
Duration: 0:56 seconds
Description:
Keeping your fleet road-ready is no easy feat. Enter the Master of Smooth-Talking with a pitch that makes Shell Lubricants the clear choice.
{The Master of Smooth-Talking 2.0} Transcript
[Background music plays]
Upbeat jazz instrumental music
[Video footage]
Scene opens on our Master of Smooth-Talking standing next to the coffee machine looking directly into the camera.
[Conversation/Speech]
Do you manage a fleet and need to smooth talk your lead into switching to Shell Lubricants? Next time you’re at the coffee machine, try a little something like this.
[Video footage]
Our Master of Smooth-Talking turns on the coffee machine.
[On screen text]
Shell Lubricants Smooth-Talking Guide
[Background music plays]
Shell jingle plays in the distance
[On screen text]
1. Stir up a conversation
[Conversation/Speech]
They finally got this thing working, huh?
[On screen text]
2. Introduce the problem
[Conversation/Speech]
It kind of got me thinking about how we always have to fix our fleet vehicles...
[Conversation/Speech]
Camera zooms in on coffee machine.
[On screen text]
3. Up the intensity
[Conversation/Speech]
You know, all that maintenance and downtime kind of costs us a hefty sum and, more importantly, could damage our reputation.
[On screen text]
4. Offer a solution
[Conversation/Speech]
Which is why we should switch to Shell Lubricants.
[Video footage]
Camera cuts over to the coffee machine filling the pot with coffee.
[On screen text]
5. Impress with benefits
[Conversation/Speech]
With the right lubricants, our vehicles will last longer and will always be ready to hit the road.
[On screen text]
6. Win them
[Conversation/Speech]
Sounds like more cost savings and a little less sleepless nights.
[Video footage]
Our Master of Smooth-Talking picks up the pot of coffee and pours a cup.
[Conversation/Speech]
And there you have it! You’re all set to smooth talk just about anyone.
[Video footage]
Shell products appear on-screen and disappear into the Shell Pecten Logo.
[Background music plays]
Shell jingle plays
[On screen text]
Request a quote from a Shell Lubricants expert
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